By Katherine Teitler
April 25, 2017
Sweet dreams (are made of this)
There’s a phrase that’s oft repeated when a person is trying to understand what’s on the mind of and what motivates another person: What keeps you up at night? This question is regularly posed to business executives—during sales efforts, in interviews, and at conferences—as the industry attempts to learn the inner workings of executives’ thoughts and then align policies and procedures with what’s important to the head honcho.